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Pepsi Rebrand: A Bold Move for the Iconic Brand
Pepsi Pops the Cap on a Refreshing Revamp: Unveiling a New Look for its 125th Birthday!
Pepsi, the iconic global brand synonymous with bold flavours and youthful energy, is celebrating its 125th anniversary in style – with a brand new visual identity, unveiled in March 2023. This marks the first logo change in 14 years, showcasing a commitment to staying relevant and vibrant in an ever-evolving market.
Celebrating Heritage, Embracing the Future:
The rebrand isn't just about changing appearances; it's about striking a balance between Pepsi's rich history and future aspirations. The new logo borrows elements from its successful 1970s-90s iterations, featuring the classic red and blue "yin and yang" circle cradling a bold typeface. This nostalgic nod reinforces brand recognition while injecting a modern twist.
Pepsi Pops the Cap on a Refreshing Revamp: Unveiling a New Look for its 125th Birthday!
Pepsi, the iconic global brand synonymous with bold flavours and youthful energy, is celebrating its 125th anniversary in style – with a brand new visual identity, unveiled in March 2023. This marks the first logo change in 14 years, showcasing a commitment to staying relevant and vibrant in an ever-evolving market.
Celebrating Heritage, Embracing the Future:
The rebrand isn't just about changing appearances; it's about striking a balance between Pepsi's rich history and future aspirations. The new logo borrows elements from its successful 1970s-90s iterations, featuring the classic red and blue "yin and yang" circle cradling a bold typeface. This nostalgic nod reinforces brand recognition while injecting a modern twist.
More Than Just a Logo:
The update extends beyond the logo, encompassing a complete visual overhaul. Packaging incorporates dynamic patterns and vibrant colours, reflecting the brand's youthful spirit. This dynamic design system transcends physical touchpoints, seamlessly adapting to digital platforms for a cohesive brand experience across all channels.
Pepsi Zero Sugar Takes Center Stage:
The new design subtly highlights Pepsi Zero Sugar, with the black colour palette prominently featuring the logo's lettering. This strategic move reflects the growing demand for sugar-free alternatives while maintaining Pepsi's core identity.
A Toast to Sustainability:
Sustainability remains a key focus for Pepsi. The brand uses recycled PET plastic in many of its bottles, aligning with its "pep+" vision of creating positive change for both people and the planet. The new packaging design reflects this commitment, demonstrating that Pepsi values responsibility alongside refreshment.
