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Coke Price Set To Increase With Sugar Tax
Friday the 6th of April the new "sugar tax" comes into force. This tax will see the cost of some of the nations favourite soft drinks rocketing in price. There are two categories that will come into force.
Drinks containing more than 50 grams per litre will be taxed at 18p per litre and drinks with 80 grams or more per litre will see a tax of 24p per litre.
In real terms this means a 330ml can of regular Coke would be hammered with a 8p increase and the cost of a 1.75litre bottle would increase from approximately £1.25 to £1.49.
These controversial taxes were first introduced in 2016 and widely branded by critics as a stealth tax on the nations harder off families. It is estimated that around £520 million will be raised and the aim is to fund sports in primary schools and promote healthier lifestyle choices.
Eating too much sugar can raise a persons risk of heart disease, type 2 diabetes and lead to tooth decay (the main cause of hospitalisation in younger children). A government report that recommends no more than 5% of our calorie intake should come from "free sugars". The previous recommendation was 10%
.
The report and subsequently NHS advice says children aged 11 or over and adults should consume no more than seven teaspoons of added sugar a day – 30g, equal to less than a single can of regular Coca-Cola, which contains 39g. Children should consume much less than that.
The report recommends no more than 19g for children aged four to six (around the amount of sugar in a pouch of Capri Sun) and no more than 24g for children aged seven to 10 (around the amount of sugar in a Snickers bar).
Many manufacturers are revising recipes and re-branding their products and some of the advertising surrounding the launch of new sugar free products are well just great!
Challenging and exciting times lay ahead for the soft drinks industry.
Stay one step ahead of the sugar tax and start your customers and theirs on the way to a healthier sugar free lifestyle.
Early forecasts are encouraging as to the uptake of "No Sugar Options", read Coca Cola's release this time last year.
THE SUGAR TAX
Coming Soon
More than 50g per litre
to be taxed at 18p per litre
More than 80g per litre
to be taxed at 24p per litre
.
